Distribution of promotional items to its appropriate use is a very crucial part of the advertisement. Sometimes companies are not aware of the distribution process of their promotional items. Their actual users should consume these items; otherwise, it leads to the wastage of company’s promotional items. Companies should mainly focus on educated and literate people rather than illiterate people.
Things to remember before distributing promotional items
Before giving away their promotional items to the public companies should be aware of their products actual and exact users. Otherwise, random distribution of products will lead to wastage of companies resources and capital. So the company should follow the below-mentioned points.
Needy user: every company should give their promotional items to an appropriate user so that they can get effective results and growth in sales. Like giving stationery objects to students, as it will increase the goodwill of the company and helps in improving overall growth. Students are the best users for pens, pencils, and bags.
Population: promotional items should be distributed based on community and area of usage. It means that the company should distribute more items in urban and metro cities rather than rural and backward regions. Moreover, if the population is vast, the company should give more promotional items in that area. Similarly , fewer things to the area where the number of users is less. This step is cost-effective.
Single-member: Every company should note that they are not giving the same product to all members of a single-family. Giving one product to all family members is wastage of money and promotional items. Therefore, to avoid this problem, the company should only carry one element per family. By doing this, the company will able to promote its brand name to more public rather than sticking to limited families.